Privacy Policy

Woreto Private Limited ("Woreto", "we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, disclose, and safeguard your information when you visit our website at woreto.com, use our iOS mobile applications, or interact with any of our services (collectively, the "Services"). Please read this policy carefully. By using the Services, you consent to the practices described in this policy.

Information We Collect

We collect information to deliver and improve our Services. The types of information we collect include:

Personal Information You Provide

When you create an account, fill out a form, contact our support team, or otherwise interact with Woreto, you may voluntarily provide us with personal information, including but not limited to:

• Full name, email address, and phone number.
• Profile details such as body measurements, style preferences, and wardrobe items you upload.
• Photographs you upload for the virtual try-on feature or wardrobe management.
• Messages, feedback, and correspondence you send to us.

Information Collected Automatically

When you access or use the Services, we automatically collect certain information about your device and usage, including:

• Device information - hardware model, operating system version, unique device identifiers, and mobile network information.
• Log data - IP address, browser type and version, pages visited, time and date of visit, time spent on pages, and referring/exit pages.
• Location data - approximate geographic location based on your IP address (we do not collect precise GPS-level location).
• App usage data - features used, interactions, session duration, crash reports, and performance diagnostics.

Cookies and Similar Technologies

We use cookies, pixel tags, web beacons, and similar tracking technologies to collect information about your browsing behaviour and preferences. For full details, please see our Cookie Policy.

How We Use Your Information

We use the information we collect for the following purposes:

• Service delivery - To provide, operate, and maintain the Woreto platform including price comparison, wardrobe management, personalised outfit recommendations, and virtual try-on features.
• Personalisation - To tailor content, product recommendations, and the overall user experience based on your preferences, body profile, and past interactions.
• Communication - To respond to your inquiries, send service-related announcements, and provide customer support.
• Marketing - To send you promotional materials, newsletters, or deals - only if you have opted in. You may opt out of marketing communications at any time.
• Analytics & improvement - To analyse usage patterns, measure feature performance, conduct A/B testing, and continuously improve our AI models and user experience.
• Security - To detect, prevent, and respond to technical issues, fraud, abuse, or security incidents.
• Legal compliance - To comply with applicable laws, regulations, legal processes, or enforceable governmental requests.

Legal Basis for Processing (Where Applicable)

Where data protection laws require a legal basis for processing personal data, we rely on the following:

• Consent - Where you have given clear consent for us to process your personal data for a specific purpose (e.g., marketing emails, photo uploads).
• Contractual necessity - Where processing is necessary to perform the contract we have with you (e.g., providing the Services you have signed up for).
• Legitimate interests - Where processing is necessary for our legitimate business interests (e.g., improving the platform, fraud prevention) and your interests and fundamental rights do not override those interests.
• Legal obligation - Where processing is necessary to comply with a legal obligation.

How We Protect Your Information

We take the security of your personal data seriously and implement a range of technical and organisational measures to protect it, including:

• Encryption of data in transit (TLS/SSL) and at rest.
• Secure access controls and authentication mechanisms.
• Regular security assessments and vulnerability testing.
• Employee access restrictions - only authorised personnel with a legitimate business need can access personal data.
• Incident response procedures to address potential data breaches promptly.

However, no method of internet transmission or electronic storage is completely secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security. If you believe your account has been compromised, please contact us immediately at contact@woreto.com.

Data Retention

We retain your personal information only for as long as is necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting, or reporting requirements. Specifically:

• Account data is retained for as long as your account is active. If you request account deletion, we will remove your personal data within 30 days, except where we are required to retain it by law.
• Usage and analytics data is retained in anonymised or aggregated form for up to 24 months for product improvement purposes.
• Marketing consent records are retained for as long as necessary to demonstrate compliance.

Sharing of Information

We do not sell, rent, or trade your personal information to third parties. We may share your data only in the following limited circumstances:

• Service providers - With trusted third-party service providers who perform services on our behalf (e.g., cloud hosting, analytics, payment processing, customer support tools), under strict data processing agreements and confidentiality obligations.
• Legal requirements - When required by law, regulation, subpoena, court order, or other legal process.
• Safety & rights - To protect the rights, property, safety, or security of Woreto, our users, or the public as required or permitted by law.
• Business transfers - In connection with any merger, acquisition, sale of assets, or transition of service to another provider, in which case your personal data may be among the assets transferred. We will notify you of any such change.

We do not share your uploaded photographs, body measurements, or wardrobe data with any third party for advertising or profiling purposes.

International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence. These countries may have data protection laws that are different from the laws of your country. When we transfer your data internationally, we take appropriate measures to ensure that your personal data receives an adequate level of protection in accordance with applicable data protection laws.

Cookies & Tracking Technologies

Our website and app use cookies and similar technologies (such as pixel tags and local storage) to personalise content, analyse traffic, remember your preferences, and improve overall functionality. You can manage your cookie preferences through your browser settings or device settings.

For comprehensive information about the types of cookies we use, their purposes, and how to control them, please visit our dedicated Cookie Policy.

Your Data Rights

Depending on your location and applicable data protection laws, you may have certain rights regarding your personal data. These may include:

• Right of access - Request a copy of the personal data we hold about you.
• Right to rectification - Request correction of inaccurate or incomplete personal data.
• Right to erasure - Request deletion of your personal data (subject to certain legal exceptions).
• Right to restrict processing - Request that we limit how we use your data under certain circumstances.
• Right to data portability - Request a machine-readable copy of data you have provided to us.
• Right to object - Object to the processing of your personal data for direct marketing or where we rely on legitimate interests.
• Right to withdraw consent - Where processing is based on consent, you may withdraw that consent at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact us at contact@woreto.com. We will respond to your request within 30 days.

Children's Privacy

Woreto is not intended for use by individuals under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided personal data to us, please contact us at contact@woreto.com, and we will take steps to delete such information promptly.

Third-Party Links & Services

Our website and app may contain links to third-party websites, services, or content that are not operated by us (e.g., fashion retail platforms like Myntra, Amazon, Flipkart, AJIO). We are not responsible for the privacy practices or content of these third-party sites. We strongly encourage you to review the privacy policies of any third-party services before providing personal information or engaging with their content.

When you click on an external retailer link through Woreto's price comparison feature, you leave our platform and are subject to that retailer's privacy policy and terms.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make changes, we will revise the "Last updated" date at the top of this page. If we make material changes, we will provide a more prominent notice (such as a notification within the app or a banner on our website).

We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your data.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

• Email: contact@woreto.com
• Company: Woreto Private Limited
• Registration: Incorporated under MCA India, DPIIT Recognised Startup
• Location: India

You may also wish to review our Terms & Conditions and Cookie Policy for further information.